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audience data
Analysis
What retention curves actually say about vertical drama
Completion rates are the format's favourite boast and its least examined number. Read the curve, not the headline figure — the story is in minute two.
Analysis
Appointment vertical: what the daily drop borrows from the radio serial
The binge model built streaming. Vertical drama is quietly rebuilding the opposite — a daily appointment, engineered for the commute — and the precedent is a century old.
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