Analysis
Data, economics and argument — what the numbers behind the format mean.
Analysis
What retention curves actually say about vertical drama
Completion rates are the format's favourite boast and its least examined number. Read the curve, not the headline figure — the story is in minute two.
Analysis
Appointment vertical: what the daily drop borrows from the radio serial
The binge model built streaming. Vertical drama is quietly rebuilding the opposite — a daily appointment, engineered for the commute — and the precedent is a century old.
Every story. Written and heard.
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